GOLD STARS to Disney Corporation and the New York Mayor

When it comes to creating healthier environments it seems the USA is way ahead of New Zealand. While both governments seem to be in the pockets of the food giants, at least we are seeing some positive action in the states thanks to the Walt Disney Corporation and the Mayor of New York.

A gold star to the Walt Disney Corporation for vowing to ban ads sponsored by junk food from its TV channels, radio stations and websites intended for children. That means kids watching Saturday morning children’s shows on Disney’s ABC network will no longer see ads for fast foods and sugary cereals that don’t meet the company’s nutrition standards. The guidelines won’t go into effect until 2015 because of existing advertising agreements. At an event announcing the push, first lady Michelle Obama called the move a “game changer.”  “Just a few years ago if you had told me or any other mom or dad in America that our kids wouldn’t see a single ad for junk food while they watched their favorite viva Must, chairwoman of the Department of Public Health and Community Medicine at Tufts School of Medicine, said Disney could succeed where government thus far has made little progress.  Given the lack of government regulation around advertising to children, a large company like Disney taking a stand is a great step forward.

A gold star also to New York Mayor Michael Bloombery for proposing to ban sugary drinks bigger than 16 ounces in New York City restaurants, movie theaters and stadiums. City officials say they believe it will ultimately push governments around the U.S. to adopt similar rules.

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